Sparking ideas that burn through
You want your business to boom.
But, as The Boss says, you can’t start a fire without a spark.
CREATIVE
FIRES
What we’re facing
1
Everyone’s overstimulated.
We’re forgetting how to crank our minds into gear and walk around inside the blue whale.
Creativity takes energy.
We need to spend more time learning where to spot ideas and knowing how to give them flight.
2
It’s hard to know where to start.
Our brains like to take shortcuts in shallower waters and repeat what’s worked before.
3
But we don’t need more, we need better.
A burst of inspiration. Something to break the permafrost.
Because tapping into right-brain thinking – making connections through creativity – makes slushy ideas thrum with life.
It reveals we’re human. In an AI age, that matters.
ABOUT ME …
ABOUT ME …
Oh hello there. I’m Elle.
Tapping into my own creativity has taken me further than I ever dreamed. I help people discover how to wield that creative spark, powering themselves (and their businesses).
I’ve worked with hundreds of people in many different organisations and roles to hone their skills to create razor-sharp content and pull creativity from tired brains.
I can help you lift frontline voices onto leadership agendas and make strategy sexy. And I get a huge buzz from helping people feel more confident in communicating.
Creative fire for hire
I dream and deliver award-winning content. I can plan, I can write, I can podcast (and I can help your CEO feel good and sound great). I *still* get the tingles in a good interview.
Strong ideas make businesses flourish. And the rush of joy and confidence boost that comes from a strong idea makes teams perform like the clappers.
And, while confidence isn’t everything, it helps your team break down walls and think bigger.
Creative problem solving
Andrew and I bring 35 years of creativity working together across a huge spectrum of accounts, briefs and the knottiest of client challenges.
I don’t mind my picture being taken; he hates it.
-
And they’re often where words respond to design … and design responds to words.
That’s why early creative collaboration between a writer and a creative makes all the difference. Especially a duo that knows one another like the back of their hands (so egos are left at the door and we get to the good stuff quicker).
-
• Words and pictures that work in harmony
• Being in the room, the earlier the better
• Getting under the skin of the brief (and what you’re really trying to solve)
• Discovering what lights people up
• Banishing overthinking (without underthinking)
• Katherine Rundell’s literary vodka.
-
• Words and pictures that work in harmony
• Clarity in chaotic communications
• Thoughtful strategy, flexible design and genuine taste to every brief
• Ideas that can build across every channel … even the ones you haven’t yet thought of.
I slice through waffle to get to the good stuff.
I’ve seen the full gamut of employee experience and internal communications – from subpar to superb. I know what works and what sucks.
Cutting my teeth in journalism at the grassroots, I learned to fly with a weekly 12-page mag. With the autonomy to experiment, I found the power that comes from listening to readers. Fifteen years later, I still love and produce print for the right purposes and the right people.
“Working with Elle is like teaming up with a creative powerhouse and a thoughtful strategist all in one.”
Elle has a real gift for creating inclusive, purposeful content that resonates with people. Whether she's leading a complex editorial project or shaping a broader narrative, she brings clarity, warmth, and a perspective that elevates everything she touches. If you’re looking for someone who brings heart, creativity, and real impact to the table, Elle is exactly who you want in your corner.
Mark Homans, Head of Social Impact, Santander
“Elle is one of those rare people who brings genuine heart and a storyteller’s instinct. Thoughtful, collaborative and grounded in all the best ways.”
Matt Crabb, Grünenthal Group
“I feel like a knot in my brain has just untangled; the sense of relief is palpable. You did that, Elle! Thank you.”
Lu McKay, Founder, Luminary Communications